Intentional Transformation, Built on Human Will
Willful Change partners with leaders and organizations to convert aspiration into disciplined, human‑centered action by aligning purpose, behavior, and sustainable performance.
The Willful Change Way
Founded in 2021, Willful Change is an innovative training and development firm renowned for its unique, non-traditional approach to igniting profound introspection among our esteemed clientele. Whether you engage with us during one of our compelling keynote presentations, enroll in our comprehensive training programs, or benefit from our personalized coaching services, our primary objective is to guide you through a transformative three-stage learning journey: Awareness, Training, and Practice.
Our core philosophy hinges on the belief that our clients possess untapped reservoirs of potential and that the solutions they require to achieve their aspirations already reside within them. As your collaborative partner, our mission is to incite profound reflection, rigorously assess and stimulate your commitment, and ultimately, galvanize you to take purposeful strides towards realizing your coveted objectives.
Our Founder's Story
Wilbert Weche - Founder & CEO
Greetings, and thank you for visiting. I’m Wilbert Weche, also known as "Will," a Certified Speaker, Trainer, and Coach with the John Maxwell Team. My mission is to serve and add value to every individual I encounter on this journey of growth.
Like many entrepreneurs, I have wrestled with the question of purpose, spending sleepless nights reflecting on my passions, strengths, and values. This clarity led me to launch my own venture: a leadership and personal development company focused on purposeful growth and professional excellence.
The name Willful Change was chosen with intention. Rooted in my name and spirit, it reflects a deliberate commitment to growth, even when it is hard. Through this philosophy, I guide clients not only to embrace success but also to learn powerfully from failure.
Whether you're an emerging leader, a seasoned executive, or someone simply seeking meaningful direction, I'm here to walk with you. Together, we’ll uncover your strengths, face challenges with courage, and chart a course toward lasting transformation.
Our Mission
Our mission is to deliver a non-conventional approach to training, coaching, and development that sparks reflection, cultivates courage, and drives meaningful action. We don’t just inform; we disrupt comfort zones to ignite intentional transformation.
At the heart of our philosophy is Willful Change, the conscious choice to grow even when it's hard.
Every program we design is a catalyst for self-discovery, challenging our clients to embrace discomfort, learn through failure, and evolve into leaders who move with purpose, clarity, and authenticity.
Our Approach
1
Awareness
We help individuals and teams gain clarity by uncovering hidden patterns and unconscious behaviors that may be holding them back.
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Deep personal and organizational introspection
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Recognition of blind spots and patterns
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Foundation for sustainable transformation
2
Training
Our customized training programs deliver practical skills and strategies that can be immediately applied to real-world challenges.
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Structured, experiential learning
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Practical tools and frameworks
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Alignment with organizational objectives
3
Practice
Sustainable change requires consistent application. We provide the support and accountability needed to turn insights into action.
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Deliberate application of new skills
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Ongoing support and feedback
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Measurement of progress and impact
